Case Study: Capturing the Essence of Jacy Jo Photography

In 2022, after retiring from the military, Jacy Voglewede decided it was time to sprinkle some peachy magic into her photography venture, Jacy Jo Photography, a commercial and branding photographer. Armed with a desire for a brand as bold and vibrant as her personality, Jacy teamed up with Kari at Peachy Keen Marketing Consulting for an unforgettable rebranding journey.

Adding a delightful twist to this journey, it's worth mentioning that Kari and Jacy share a long history—going all the way back to when Kari was a baby, and Jacy, at the ripe age of 11, was her babysitter! With a lot of fun memories and a unique connection, this exploration was not just a dive into business intricacies but also a delightful unfolding of a longstanding friendship.

Objective

Infuse Jacy Jo Photography with a bold brand refresh that radiates fun, attracts attention, and sets the business apart in the competitive photography world.

The Peachy Branding Process

Brand Ideation Session: Imagine a brainstorming session more exciting than party - that's pretty much what it was with Jacy's fun personality! Kari took a deep dive into Jacy Jo Photography's brand DNA, uncovering values, missions, and unique selling points.

A Compass for Creation: Armed with the juiciest insights about Jacy's business and goals, Kari set out to create a brand identity that radiated the essence of Jacy.

The Brand Manifesto: A manifesto encapsulates the very essence and values of the brand and how the brand makes clients feel. To present Jacy with options that resonate with her bold spirit, Kari crafted two brand manifestos. This set the stage for Jacy to choose the brand that eventually became the soul of Jacy Jo Photography, capturing the essence that will resonate with clients and define the adventures that await them through Jacy's lens.

Logo Design: With the vision in mind, Kari went to work, whipping up logo concepts that echoed the spunky personality of Jacy Jo Photography. Each concept was a delightful blend of vibrant colors, playful elements, and a touch of uniqueness that would make Jacy's brand pop.

The final result? A logo that is as versatile as it is captivating. Whether gracing business cards, social media profiles, or watermarks on her photos, Jacy's logo now stands out like a ripe peach in the orchard. It's a visual representation of the expressive personality and joy that defines Jacy's photography.

Former Logo

New Logo

Feedback & Revisions: Jacy gave Kari the lowdown on what she loved (or didn't love - fun fact: Jacy doesn't like circles or italic fonts), and Kari fine-tuned the chosen concept and logo until it was peach-perfect - bold, fun, and totally Jacy.

Consistency is Key: To keep the brand vibes intact, Kari delivered Jacy over a visual style guide that outlined all of the logo variations, the color palette, typography, and brand elements.

Revamping the Online Orchard

As the brand of Jacy Jo Photography blossomed into a vibrant and distinctive entity, Peachy Keen Marketing Consulting recognized the importance of extending this transformation to the online realm. A website refresh was the natural next step to ensure that the digital presence of Jacy Jo Photography mirrored the bold and joyful essence of its newfound identity.

Kari approached the website refresh with the same enthusiasm that fueled the brand design process. The goal was clear: to create an online orchard that would welcome visitors with the same boldness and joy that Jacy brings to her photography.

Sowing Seeds of Consistency with Social Media Templates

In an effort to maintain consistent branding across all digital touch-points. Peachy Keen Marketing Consulting is now working on introducing a set of customized social media templates designed to carry the bold and joyful essence of Jacy's brand through the ever-evolving landscape of social media.

Recognizing the importance of ease and efficiency, the social media templates are being crafted with user-friendliness in mind. Jacy can easily update and personalize each template, ensuring a consistent brand voice without the need for extensive design skills.

Peachy Outcomes

The final results? Jacy Jo Photography emerged with a fun and vibrant brand that truly reflects Jacy. The logo now dances across various marketing materials, and the visual style guide is the map to a world where everything is as peachy as can be. This rebranding experience will help Jacy Jo Photography cut threw the noise of the many photographers in Bismarck, Mandan, and beyond. 🍑✨