Kari Pollert

When I started this business, it was something extra. I built quickly and made decisions fast. At the time, it was created to fill an unexpected gap. I had left my role at Sea Foam International to open a boutique, and a change in location delayed the opening by several months. In that season, the brand did exactly what it needed to do.

In today's digital landscape, it's easy to get swept up in the latest trends—whether it's Reels, TikTok, or any other viral platform....

When it comes to social media marketing, every small business owner is asking: "Which platform should I be on?" The truth is, there’s no...